72 page PDF ebook - read it on your computer, phone, and tablet.
The Christmas holiday season is usually the busiest shopping time of the year. And there are loads of opportunities for selling handmade jewelry to people who are looking for holiday gifts for their loved ones.
But it’s easy to miss out on these opportunities if you’re not prepared to make the most of them.
This “Sell More Jewelry This Holiday Season” ebook will help you make the most of your opportunities to connect holiday shoppers with your jewelry.
This ebook also includes bonus materials to make your holiday jewelry sales bigger, better, and smarter.
Plan and Prepare for a Successful Holiday Season.
Fourteen strategies for getting important things done for your jewelry business, in advance of the holiday season.
These are things that are crucial to planning, promoting, and setting up opportunities to connect your jewelry with holiday shoppers.
Get Your Online Presence Ready for Holiday Shoppers.
Eleven checkpoints for making sure your online presence is holiday-ready.
How to make it easier for online customers to shop from you online - including the 16 questions that are most frequently asked by online holiday shoppers.
Offer Giftable Jewelry Items.
strategies for making your jewelry more "giftable" - so holiday
shoppers see your work as the solution to their gift-giving challenges.
Plus 7 jewelry features that appeal to a wide range of gift recipients, plus alternative jewelry gift ideas you can offer.
Jewelry Pricing and Offering Special Deals for the Holidays.
Should you discount your jewelry to make more holiday sales?
Learn 7 smart strategies for offering special deals without giving away the store, plus 2 major reasons why you shouldn't discount your jewelry, and 5 things holiday shoppers actually want more than discounts.
Promoting Your Jewelry for the Holiday Season.
How to set up a simple holiday marketing calendar and turn it into a success tool for your jewelry business. Also learn 7 important ways to promote your jewelry to holiday shoppers, and how to plan more effective promotional efforts, plus 9 examples of special promotions that resonate with shoppers.
Customer Care and Your Holiday Shoppers.
Customer care is one of the most important facets of your jewelry business during the busy holiday shopping season.
We'll see the holiday shopper's perspective, and 10 ways you can provide the kind of care your customers will love - even when things get hectic.
Creative Opportunities for Selling Your Jewelry This Holiday Season.
Look outside of where everyone else is selling their work.
Here are 20 examples of alternative opportunities to connect holiday shoppers with your jewelry - often with little or no competition from other jewelers or vendors.
Strategies for Selling Even More Jewelry NEXT Holiday Season.
You'll learn how to dig into...
Here's What Jewelry Artists Say About this Ebook:"You are so generous to share this information. Your Sell More Jewelry This Holiday Season ebook tranformed my entire jewelry business. I learned how to plan, what to jewelry to make, how to price, where to sell, how to promote, when to do everything etc..."
- Vicki Romano
"My husband and I were worrying about how we are going to increase sales, especially during the holiday season. We purchased your ebook and followed some of the tips, and we pleased with our results. Next year we are going to start earlier and use even more of your tips."
I’m Rena Klingenberg – jewelry artist, author, online jewelry teacher – and the founder and publisher of Jewelry Making Journal.
And I love handmade jewelry!
One area of my expertise is jewelry business.
Over the years I’ve sold my work in nearly every way imaginable – shows, parties, consignment, private showings, my website, wholesale, sales reps, distributors, eBay, trunk shows, fundraiser shows, etc.
My natural way of doing things is to simplify everything.
I cut out the clutter and distill everything down to simple steps and tools.
And I teach you how to quickly get professional, profitable results when you're selling your jewelry.
I believe that making and selling jewelry should be fun and do-able for everyone.
So let's get started! :)